SOCIAL

FACEBOOK & INSTAGRAM

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Ratio

Minimum Aspect Ratio

Resolution​

File Type

Copy

Headline

Description

1:1 (in-feed), 9:16 (stories)

400x500

1080x1080

jpg, png

125 characters

40 characters

30 characters

Facebook-insta.png

TWITTER

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Image Size

File Size

Aspect Ratio

Copy

Minimum width 600 pixels

Max 5MB

16:9, 1:1

280 characters.  Each link used reduces character count by 23 characters, electing 257 characters for Twitter copy.

LINKEDIN

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Introductory 

Text

Headline Text

 

Destination URL

Description

Call to Action

Image Type & Size (Single-Image)

Cards Type & Size (Carousel)

 

 

Video Type & Size

150 characters (mobile & carousel)

600 characters (desktop & video)

70 characters (image & video)

2 lines per card (carousel)

45 character limit 

100 characters

Choose from available CTA's

jpg, png

5MB or smaller

Embedded rich media- 1200x627

jpg, png, gif

10MB

Recommended size 1080x1080

Min 2 cards, Max 10

mp4

Between 75KB & 200MB

1920x1080, 1200x675, 720x920

:3s-30 min

Twitter.png
LinkedIn.png

SNAPCHAT

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Placement

Size

Aspect Ratio

Creative Type

File Type & Size

Video Duration

Audio

Single Image or Video

1080x1920

9:16

Video- mp4, mov; Image- jpg, png

 

Video- 1GB or less; Image- 5MB or less

3-180s
 

Must utilize 2 channels in a balanced way throughout

Audio target level should be

16 LUFS

PCM or AAC codec

192 min kbps

16 or 24 bit only

Snapchat.png

PINTEREST

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Image Size

Icon Size

Image Files

Headline

Caption

Sponsored Text

Aspect Ratio

1050x1050, 1200x627

300x300

jpg, png

25-30 characters

140 characters

25 characters
 

1.91:1

Pinterest.png

TIK TOK

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Placement

Aspect Ratio

Resolution

 

File Type

Video Duration

Bitrate

File Size

Profile Image

Title

Description

In-feed 

9:16, 1:1, 16:9

Resolution must be greater than 540x960, 640x640 & 960x540

mp4, mov, mpeg, 3gp or avi

5-60s (recommended 9-15s)

Greater than 516 kbps

Less than 500MB

1:1 (jpg, png)

2-20 characters 

1-100 characters