SOCIAL
FACEBOOK & INSTAGRAM
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation.
Ratio
Minimum Aspect Ratio
Resolution
File Type
Copy
Headline
Description
1:1 (in-feed), 9:16 (stories)
400x500
1080x1080
jpg, png
125 characters
40 characters
30 characters
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation.
Image Size
File Size
Aspect Ratio
Copy
Minimum width 600 pixels
Max 5MB
16:9, 1:1
280 characters. Each link used reduces character count by 23 characters, electing 257 characters for Twitter copy.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation.
Introductory
Text
Headline Text
Destination URL
Description
Call to Action
Image Type & Size (Single-Image)
Cards Type & Size (Carousel)
Video Type & Size
150 characters (mobile & carousel)
600 characters (desktop & video)
70 characters (image & video)
2 lines per card (carousel)
45 character limit
100 characters
Choose from available CTA's
jpg, png
5MB or smaller
Embedded rich media- 1200x627
jpg, png, gif
10MB
Recommended size 1080x1080
Min 2 cards, Max 10
mp4
Between 75KB & 200MB
1920x1080, 1200x675, 720x920
:3s-30 min
SNAPCHAT
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation.
Placement
Size
Aspect Ratio
Creative Type
File Type & Size
Video Duration
Audio
Single Image or Video
1080x1920
9:16
Video- mp4, mov; Image- jpg, png
Video- 1GB or less; Image- 5MB or less
3-180s
Must utilize 2 channels in a balanced way throughout
Audio target level should be
16 LUFS
PCM or AAC codec
192 min kbps
16 or 24 bit only
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation. UPDATE PINTEREST!
Image Size
Icon Size
Image Files
Headline
Caption
Sponsored Text
Aspect Ratio
1050x1050, 1200x627
300x300
jpg, png
25-30 characters
140 characters
25 characters
1.91:1
TIK TOK
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation.
Placement
Aspect Ratio
Resolution
File Type
Video Duration
Bitrate
File Size
Profile Image
Title
Description
In-feed
9:16, 1:1, 16:9
Resolution must be greater than 540x960, 640x640 & 960x540
mp4, mov, mpeg, 3gp or avi
5-60s (recommended 9-15s)
Greater than 516 kbps
Less than 500MB
1:1 (jpg, png)
2-20 characters
1-100 characters
