Search Engine Optimization or SEO is a standard tool used by businesses, content creators, freelancers, and anyone who has a website. Essentially, it is a method of increasing the visibility of your work online.
When search engines go through the internet to index pages, you want your website to be included to reach the relevant customer base and promote your content accurately.
Therefore, when anyone searches for something relevant to your work, good SEO will help the results point to your website before others. We will discuss various types of SEO and how to go about optimizing the accessibility and visibility of your online and offline presence.
This type of SEO refers to your audience’s content on your website and your niche demographic.
Whatever you post on your website comes under On-Page SEO. High-quality content that is informative and researched well can help build upon your page, helping with the SEO for your website. It is essential to pay attention to all the details, from the URL of your page to the title, sub-heading, and the first paragraph especially.
The elements within these areas of your website will increase its search-ability and visibility on search engine indexes. This is known as search engine results pages or SERP. It is a competitive field for ranking websites and searches on an engine.
Therefore, make sure your content is uniquely titled, subtitled, and logged correctly to reach your target audience. If your material has a lot in common with other websites, it will be unlikely that search engines will index your website high up in the order. Optimizing your page to improve your ranking is essential.
This will also enhance the user experience with a more streamlined and concise presentation of your information. Correct usage of On-Page SEO will help with search engine indexing and structuring your website and content. Reminding oneself that standing out among other websites is essential will help create relevant, engaging, indexable, and appropriate content for the audience you wish to reach.
There are different ways of implementing Off-Page SEO. Undoubtedly, it is more complicated than On-Page SEO, which is merely related to the content of your website. This is when action is taken outside of your page to increase traffic to your website.
One way to manage Off-Page SEO is through link-building. This is when other reputable sources mention your link on their pages. Such actions help build credibility and reputability and establish relevance for your site. Audiences from websites that feature your content will bolster the traffic to your page and increase the trustworthiness of your work when tied to another authoritative source.
These are also known as backlinks when sites link to each other, and there are various types of such links, such as natural links – when your page is connected without any action on your part. A different way to go about it is to share your content so that others can feature it on their pages. Another Off Page technique is to use social media to promote your content or work. Getting traffic on such sites can increase your reach and find relevant audiences for your page.
Building Off-Page SEO for your page requires building relationships with bloggers, journalists, influencers, and more to have your page linked with others. Building such reputability will add credibility to your work. Moreover, business relationships such as these assist with promoting your page. SEO, therefore, relates to your general online presence – whether it is about your content, as with On-Page SEO, or whether it is about who engages with and shares your content, as with Off-Page SEO.
As implied by the name, Technical SEO is related to the technical aspects of your website. This SEO method works hand-in-hand with On-Page SEO but has a broader scope as it deals with the website’s back-end. A simple example may be how your website loads on mobile devices. If you haven’t optimized your page for all devices, that could cause a loss in visitors to your website. That, in turn, can cause adverse effects on your SEO due to the function of algorithms on search engines.
Another critical factor is how fast your page loads. If it takes a lot of time, this can also cause a loss of visitors. Essentially, the aspects that make your site functional come under Technical SEO. Crawlers are programs that browse the web and help search engines index sites. Optimizing your site and your server can help crawlers index your site higher than others. If your site is fast, has a secure connection, is compatible with multiple devices, and has an optimized HTML, among other things, your site is more likely to be noticed by crawlers. One suggestion is using SSL, changing your URL from HTTP:// to HTTPS://, which provides better security by creating an encrypted link. Another aspect you can consider is making an XML site map, which will help crawlers better understand your page as they go through it. It is, in essence, an organized map of how your website is structured – from the Home page to the various sub-categories under it and so forth. Having an optimized and comprehensible site map will help with better SEO.
So far, we have discussed online engagement and managing your presence on the internet. The previous SEO techniques have been related to your website and online page. However, some businesses operate physically, thus relying on physical customers to visit their local facility. Therefore, updating your SEO technique to be locally visible is essential. There are many ways to mark your business online, making it more accessible to potential customers. The most common aspect of this method is managing the My Business page on Google. This will allow you to add a location, phone number, website, and other relevant information when people search for your business or those related to it.
There are more factors to it, like descriptions and relevant images; therefore, carefully go through the features of My Business. Usually, you will have to verify your address through post physically. Marking yourself on Google Maps is also essential for customers to locate your business. Ultimately, the goal of Local SEO is to make your business more visible locally.
While your content will decide the visibility of your online presence, the various factors mentioned under this heading will help cement your physical presence as well. This will help you reach the goals of increasing your customer base, making your business more accessible, and having it indexed appropriately online.
At ATD Partners, we know SEO and can use each of the above four cornerstones to ensure that your website is fully optimized for organic search.